Marketing Manager dans Beijing, Beijing, Chine

Siemens

Responsibilities include but are not limited to:
•\tDevelop and execute China Public Relations plan, in closecoordination with Siemens Regional Companies, Siemens DISW GlobalCommunications and Siemens Digital Industries Communications teams.•\tDrive technology PR program focused on Mentor, a Siemens Business,products and services in China•\tIdentify China media outlets appropriate for Siemens DigitalIndustries Software, and then build, form and maintain relationshipswith key influencers at these targets•\tManage distribution of global Siemens news to relevantmedia inChina; may include localization of content•\tFind and promote customer stories and create necessary content totell customer stories in China and about Chinese customers in the restof the world•\tSecure impactful media coverage. Measure impact of work andcommunicate results.•\tSupervise external agencies on initiatives as needed•\tWork with Siemens colleagues from around the world to establish andnurture relationships, and to ensure Siemens is helping and isreceiving help to drive media coverage in each country.•\tDevelopment of press releases•\tServe as spokesperson as necessary
Prerequisites and Essential Functions•\tSolid understanding of B2B messaging and PR•\t5 years or more of experience in Public Relations or MarketingCommunications•\tA strong background in strategy, media relations, journalism /writing and digital PR / social media.•\tStrong written and verbal skills, interpersonal and communicationskills in English and Chinese•\tAbility to work with technical subject matter experts to extract thebusiness value of a product or service and communicate it to both atechnical and non-technical audience.•\tAbility to multi-task and prioritize•\tAbility to manage and / or collaborate with internal and externalcross-functional groups•\tAbility to effectively navigate and leverage a large and complexorganizational structure to maximize efficiency•\tExperience working with and understanding one or more of thefollowing industries is a plus: PLM, Manufacturing OperationsManagement (MOM), Electronic Design Automation (EDA)

Job ID: 185975

Organization: China

Company: Siemens Industry Software (Shanghai) Co., Ltd.

Experience Level: Experienced Professional

Job Type: Full-time

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